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Professional Summary

I was born and raised in Switzerland in the 80s to become what scholars are calling a classical Xennial--I don’t belong to Generation X, with its rather strict work ethics, but I’m also not a hedonistic Millenial. That means I grew up with the rise of the internet. And the internet has made my career possible. I started out building websites in 1999, worked as a University E-Learning Tutor in 2003, and wrote my Master’s Thesis on intrinsic motivation in Online Communities in 2008.

During my studies, I traveled a lot, learned six languages fluently, and worked on making the world a better place by building IT Infrastructure for NGOs. I started my marketing career in 2008 in Bern, Switzerland, working on email marketing and SEO for an online course. In 2011, I joined the wild and crazy Berlin startup ecosystem as a Junior SEM Manager. Over the years, I’ve gotten to know many startups in different stages, worked on two IPOs, and built and managed teams of up to 25 people. 

In 2019, I decided to establish my own company ( Fried Ventures ) so that I can help companies like yours, who want to make their marketing efforts more efficient, or who need to build a marketing strategy from the ground up in the early startup stages. I also became an Angel Investor with my company for early-stage startups that I truly believe in. 


 Online Marketing    Fundraising    Tracking    Branding 
 Paid Social 
  Team Building    Google AdGrants    Attribution 
   Facebook    Google Ads 

Work Experience


Co-Founder & CEO | InDiPaed - Institut für Digitale Pädagogik (n.staatl.)

Learning platform for everyone working with kids.


CMO Foodly GmbH

Building up an App-Marketing-System from scratch. 


Consultant  &  Angel Investor | Fried Ventures GmbH

- Helping companies to make more $$$ form their marketing budget
- Helping early-stage Startups getting their marketing-setup right
- Supporting NGOs in their online fundraising efforts


Head of Online Marketing | Marley Spoon

- Build up and manage the Online-Marketing team from 2 to 25

- Scale Online-Marketing Channels to successfully IPO in 2018
- Coordinate Marketing efforts between Australia, Europe and the United States


Head of Online Marketing | Discavo / ProSiebenSat.1

- Manage the SEM, Affiliate & SEO Teams
- ProSiebenSat.1 Leadership Academy for Young Leaders


Online Marketing Manager | /

- SEM, Display Ads & Facebook Ads for Europe and the United States
- Teaching Country-Managers on how to do online marketing 


Marketing / Campaigning | Startup Ecosystem Berlin

Various Projects in different NGOs and Startups. Including working at 9Flats in 2011 when investors pumped hundreds of millions of Dollars in AirBnB-like businesses. Fun & crazy times.


E-Learning Manager | SBE Bern ( heute éducation21 )

E-learning representative and co-project leader online courses for the Federal Department of Foreign Affairs (FDFA), Switzerland


E-Learning Tutor, Student Assistant | FU Berlin

Consulting for e-learning (LMS Blackboard), development of online courses, set-up of the website and website support service, troubleshooter for computer problems



Universität Potsdam / Freie Universität Berlin

Master Degree in Economy, Sociology & Latin American Studies


Université de Genève

Bachelor Degree in International Relations


I love the mountains. I love snowboarding and anything like it. On a sunny day, you'll most likely find me on my E-Skateboard on the Tempelhofer Feld in Berlin.

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